Miniclip was founded in 2001 on a budget of only £400,000; it's headquarters are situated in Switzerland and has had turnovers of £20,000,000 for the last two years. The first game that was added was called 'Dancing Bush' which enabled gamers to make then current President Bush perform certain dance moves, the character was created by the face of Bush being superimposed onto a pre-recorded dancer; this game created a lot of traffic and put the website on the world stage encouraging further games to be added over time.
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Miniclip is a free website; all games that are played here do not cost the user anything. However as Miniclip needs funding to keep the site running they advertise companies to generate revenue; companies will be eager to advertise there as Miniclip is a popular site that gets millions of views each day. The adverts are chosen based on your location (only UK companies will be advertised in the UK) and are often directed at the younger generation who are most likely to use the site; such as phone companies and computer games. Advertisements are situated on the home page, all game inventories and on the actual game page itself; by placing ads everywhere this enables more people to see them.
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Advantages:
- Free to play
- There are a wide variety of games available, not only on Miniclip, but on hundreds of other gaming sites that can keep you entertained for hours
- Appeals to a wide range of people and suits for lots of interests
- Now available via the iPhone
Disadvantages:
- Frequent ads all over the sites
- Addictive to play and can become time consuming
- May slow down your computer with various add ons needed to play the games
- Viruses are sometimes disguised as games and infect unsuspecting users' laptops
News Stories:
Miniclip is now playable on mobile phones and on the iPod touch via an app;
http://whatisthetrend.net/miniclip-enters-mobile-gaming-industry-20103179.html
I do think the metaethical categories can be a bit confusing and unhelpful at times. Is the above position natural realism, or non-natural... well, as long as it's understood, it doesn't really matter now does it?
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